{
  "id": "WEB-145",
  "slug": "web-145",
  "title": "A business social profile can stand in where no website exists",
  "statement": "Where the brand genuinely has no website, an established, active, public business profile is accepted as the online presence.",
  "rationale": "Plenty of real small businesses trade entirely through a Google Business Profile, a Facebook page or an Etsy shop, and refusing them outright would fail the registrations the framework least wants to lose. What providers actually reject is a private or dormant profile — the evidential work is being done by the profile being open and alive, not by it being a website.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "submitted social profile URL",
  "severity": "MEDIUM",
  "detectability": [
    "CRAWL"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "Twilio",
    "Bandwidth",
    "Telnyx",
    "AWS",
    "Sinch"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30490",
      "remediable": true,
      "generation": "gen2"
    },
    {
      "provider": "Bandwidth",
      "code": "TFV 1202",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Submit a public profile on a platform the providers name — Facebook, Instagram, LinkedIn, Yelp, Google Business Profile or Etsy — that shows recent activity and is visible without logging in. Done when the profile opens in a private browser window and its most recent post is inside the last few months.",
  "notes": "Absorbs BRD-137. Bandwidth TFV 1202 rejects a private or inactive account, which is the failure mode this rule is really about — the substitution itself is permitted.",
  "catalogIds": [
    "BRD-137"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-145/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-145.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}