# WEB-145 — A business social profile can stand in where no website exists

> Where the brand genuinely has no website, an established, active, public business profile is accepted as the online presence.

- **Rule ID:** WEB-145
- **Layer:** Website (`WEBSITE`)
- **Checks:** `submitted social profile URL`
- **Severity:** MEDIUM — Usually survives review, but lowers your trust score or invites manual review.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** Twilio, Bandwidth, Telnyx, AWS, Sinch
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-145/

## Why this rule exists

Plenty of real small businesses trade entirely through a Google Business Profile, a Facebook page or an Etsy shop, and refusing them outright would fail the registrations the framework least wants to lose. What providers actually reject is a private or dormant profile — the evidential work is being done by the profile being open and alive, not by it being a website.

## How to fix it

Submit a public profile on a platform the providers name — Facebook, Instagram, LinkedIn, Yelp, Google Business Profile or Etsy — that shows recent activity and is visible without logging in. Done when the profile opens in a private browser window and its most recent post is inside the last few months.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30490` | yes |
| Bandwidth | `TFV 1202` | yes |

## Notes

Absorbs BRD-137. Bandwidth TFV 1202 rejects a private or inactive account, which is the failure mode this rule is really about — the substitution itself is permitted.