{
  "id": "WEB-147",
  "slug": "web-147",
  "title": "A social profile must not stand in for a website the brand has",
  "statement": "A social-media profile is accepted as the online presence only where the brand genuinely has no website of its own.",
  "rationale": "The substitute exists for businesses that never built a site, and it costs them extra scrutiny. Using it while a real site exists throws away the strongest evidence the registration has, and a reviewer who finds the website independently reads the substitution as an attempt to keep them off it.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website vs brand.social_profile_urls",
  "severity": "HIGH",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Bandwidth"
  ],
  "codes": [
    {
      "provider": "Bandwidth",
      "code": "1100",
      "remediable": true
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Put the business website in brand.website and leave the social profiles as supporting links. Done when brand.website holds the domain the business trades on rather than a profile page.",
  "example": "website: https://acmecoffee.com — with facebook.com/acmecoffee listed as a social profile, not as the website.",
  "notes": "Single secondary source in the catalog (alive5) with no carrier code behind it, so it is graded HIGH rather than BLOCKING and worded as a misuse of the substitute rather than a prohibition.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/website/web-147/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-147.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}