# WEB-147 — A social profile must not stand in for a website the brand has

> A social-media profile is accepted as the online presence only where the brand genuinely has no website of its own.

- **Rule ID:** WEB-147
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand.website vs brand.social_profile_urls`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-147/

## Why this rule exists

The substitute exists for businesses that never built a site, and it costs them extra scrutiny. Using it while a real site exists throws away the strongest evidence the registration has, and a reviewer who finds the website independently reads the substitution as an attempt to keep them off it.

## How to fix it

Put the business website in brand.website and leave the social profiles as supporting links. Done when brand.website holds the domain the business trades on rather than a profile page.

## Example of a compliant value

```text
website: https://acmecoffee.com — with facebook.com/acmecoffee listed as a social profile, not as the website.
```

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Bandwidth | `1100` | yes |

## Notes

Single secondary source in the catalog (alive5) with no carrier code behind it, so it is graded HIGH rather than BLOCKING and worded as a misuse of the substitute rather than a prohibition.