{
  "id": "WEB-148",
  "slug": "web-148",
  "title": "The profile substitute is for small businesses without an established site",
  "statement": "The social-profile route is available to small businesses and sole proprietors that have no established website, not to larger businesses choosing not to submit one.",
  "rationale": "Two providers restrict the substitution by business size while the others do not, so the same profile is accepted at one destination and rejected at another. A business large enough to be expected to have a site, submitting a profile instead, reads as evasive rather than small — and that judgement is made by a person, from facts about the business we do not hold.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "entity size vs the substitute path",
  "severity": "MEDIUM",
  "detectability": [
    "HUMAN"
  ],
  "failureClass": "TERMINAL_EVIDENCE",
  "authorities": [
    "Sinch",
    "SignalWire"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Where the business has any web presence of its own, register it and keep the profile as a supporting link. Where it genuinely has none, expect the substitute to be questioned and be ready to say why no site exists.",
  "notes": "Nothing on the form carries employee count, revenue or trading history, so we cannot decide whether a brand is small enough for this route. The user has to make the call themselves: if the business would look odd to a stranger without a website, build one before registering. The catalog records this as a genuine divergence — Sinch and SignalWire restrict the substitution by size, Twilio and Bandwidth do not.",
  "phase": "approval",
  "automated": false,
  "attestation": {
    "question": "Would this business look odd to a stranger for having no website of its own?",
    "howToCheck": [
      "Judge it as a reviewer would, from size and trading history: the social-profile substitute is for small businesses and sole proprietors with no established site.",
      "Where the business has any web presence of its own, register that and keep the profile as a supporting link.",
      "Where it genuinely has none, be ready to say why."
    ],
    "failureLooksLike": "A substantial business submits a Facebook page instead of a site. Sinch and SignalWire restrict the substitution by size and Twilio and Bandwidth do not, so the same profile is accepted at one destination and read as evasive at another."
  },
  "url": "https://ekas.io/rules/10dlc/website/web-148/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-148.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}