# WEB-152 — A sole proprietor site must not present as a registered company

> Where the brand is registered as a sole proprietor, the website must not hold itself out as an LLC or incorporated entity.

- **Rule ID:** WEB-152
- **Layer:** Website (`WEBSITE`)
- **Checks:** `brand website + brand.entity_type`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the crawled website or policy page
- **Fix type:** Fix the website — no form edit clears it
- **Required by:** TCR, Twilio
- **Applies:** Applies when the brand is a sole proprietor.
- **Canonical URL:** https://ekas.io/rules/10dlc/website/web-152/

## Why this rule exists

A site displaying "Acme Coffee LLC" behind a sole proprietor registration tells the reviewer the tier is wrong — the business evidently is a registered entity and should have registered as one. The mismatch is caught on the website even when the brand form looks internally consistent.

## How to fix it

Either register the brand as the company the website advertises, using its EIN, or remove the corporate designation from the site if it is not accurate.