{
  "id": "WEB-157",
  "slug": "web-157",
  "title": "A changed domain must be updated on the brand record",
  "statement": "When the business moves to a new domain, the registered brand website must be updated to match.",
  "rationale": "The brand record is re-checked long after approval, so a stale website field turns into a dead link on somebody else's schedule — and the consequence is not a request to update it but delivery problems and a re-vetting flag. Nobody thinks of the 10DLC record when a domain changes, because it is not part of any migration checklist.",
  "layer": "WEBSITE",
  "layerSlug": "website",
  "object": "brand.website currency",
  "severity": "MEDIUM",
  "detectability": [
    "UNDETECTABLE_PRE_SUBMISSION"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "TCR",
    "EZ Texting"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Update brand.website on the brand record as part of any domain migration, and keep the old domain redirecting until the change has been through vetting. Done when the registered URL is the one customers are being sent to.",
  "notes": "Post-approval hygiene, invisible at submission. The user has to put the brand record on their own domain-migration checklist alongside DNS, email and analytics — nothing prompts them, and the failure surfaces as a delivery problem rather than as a registration one.",
  "phase": "post",
  "automated": false,
  "attestation": {
    "question": "Is the 10DLC brand record on your domain-migration checklist, alongside DNS, email and analytics?",
    "howToCheck": [
      "Add brand.website to the checklist now — nothing will prompt you at migration time.",
      "Update the brand record as part of the move, and keep the old domain redirecting until the change has been through vetting."
    ],
    "failureLooksLike": "The brand record is re-checked months later against a dead link. The consequence is a re-vetting flag and delivery problems, not a request to update the field."
  },
  "url": "https://ekas.io/rules/10dlc/website/web-157/",
  "markdown": "https://ekas.io/rules/10dlc/website/web-157.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}