Message flow must state where the opt-in occurs
The requirementstatement
The message-flow / CTA field must state where on the site, app, or premises the opt-in happens.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Reviewers verify by going and looking, so the flow must tell them where to go, described from the consumer's point of view rather than in internal system terms. "On the checkout page after entering delivery details" is findable; "via our CDP integration" is not, and an unfindable opt-in is treated as an unverifiable one.
How to fix itremediation
Give the URL or the physical place, plus the position on the page. Done when someone holding only the flow text could navigate to the control and see it. Put it in campaign.message_flow itself — this field is graded on its own text, not on what a reviewer would find by opening your site.
A compliant exampleexample
Opt-in happens on the checkout page at https://acmecoffee.com/checkout, in the block beneath the delivery address fields.
Rules you will hit next
6 other rules read campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-059Message flow must describe the mechanism end to endBlockingBLOCKINGCMP-060Every opt-in method in use must be listed in the message flowBlockingBLOCKINGCMP-061Each declared method needs its own complete workflow paragraphBlockingBLOCKINGCMP-072Message flow must state the message typesBlockingBLOCKINGCMP-073Message flow must state message frequencyBlockingBLOCKING
CMP-082 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.