A keyword opt-in must give the keyword and the number to text it to
The requirementstatement
A keyword opt-in must state the exact keyword and the exact destination number in the message flow.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- AerialinkTelnyx
- When it appliesapplicabilityText
- Applies when consent was collected by text-to-join keyword.
Why this rule existsrationale
How to fix itremediation
Write the keyword and the destination number into the flow exactly as they appear on your signage, including the short code or long code digits. Done when someone holding only the flow text could join the programme from their own phone.
A compliant exampleexample
Supporters text SHELTER to 55512, as printed on the shelter posters.
Common mistakespitfalls
- The keyword in the flow, the keyword on the signage and the keyword configured on the campaign have to be the same word — JOIN and JOINUS are different programmes to a reviewer comparing them.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30909 | Yes |
Rules you will hit next
6 other rules read campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-097 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.