Terms must not be presented only in a pop-up
The requirementstatement
A modal or pop-up is not an acceptable method of displaying the required terms.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- consent surface
- Where it liveslayer
- Consent flowCONSENT_FLOW
- How Ekas settles itdetectability
- AI · crawlCRAWLAI · visionVISION
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would. Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- CTIA
- When it appliesapplicabilityText
- Applies when consent was collected by web form, checkout, account settings, third party, chat, social and email.
Why this rule existsrationale
CTIA excludes pop-ups explicitly because they are dismissed reflexively, blocked by browsers, and absent from any screenshot a reviewer takes. A term the consumer can close without reading has not been presented.
How to fix itremediation
Render the consent terms inline on the page beneath the checkbox rather than behind a modal, tooltip, or expandable "read more" that starts collapsed.
Rules you will hit next
6 other rules read consent surface. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-043A mandatory phone field needs its own separate, optional SMS opt-inBlockingBLOCKINGCON-108The disclosure must be on the same page as the phone-number fieldBlockingBLOCKINGCON-AGE-GATEAge-gated programs require real age verification at opt-inBlockingBLOCKINGCON-BOX-BUNDLEDMessaging consent must be separate from terms acceptanceBlockingBLOCKINGCON-BOX-PRESENTAn explicit affirmative opt-in control must existBlockingBLOCKINGCON-BOX-UNCHECKEDThe consent control must be unchecked by defaultBlockingBLOCKING
CON-DISC-NO-POPUP is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.