Keyword opt-in requires the advertised call to action
The requirementstatement
A text-to-join campaign must supply the advertisement wherever the keyword is promoted, carrying the full disclosure.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow + consent artifact
- Where it liveslayer
- Consent flowCONSENT_FLOW
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Produce a documentTERMINAL_ARTIFACT
- Needs a document that does not exist yet, such as a verbal script, a paper consent form, or QR landing copy. Ekas drafts it.
- Who requires itauthorities
- CTIATCRTwilio
- When it appliesapplicabilityText
- Applies when consent was collected by text-to-join keyword.
Why this rule existsrationale
With text-to-join, the advertisement is the disclosure — by the time the consumer texts your keyword the decision is already made. Whatever the poster, page or ad said at that moment is the entire basis of their consent, so that is the artifact that has to be compliant.
How to fix itremediation
Supply a capture of the advertised CTA — the web page, sign, or print ad — showing the keyword, the number, and the disclosure elements together.
A compliant exampleexample
Text JOIN to 55512 to get offers from Acme Coffee. Msg frequency varies. Msg & data rates may apply. Reply STOP to cancel, HELP for help. Terms: acmecoffee.com/terms · Privacy: acmecoffee.com/privacy
Rules you will hit next
5 other rules read campaign.message_flow + consent artifact. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-065A hosted artifact is required when the opt-in is not publicly crawlableBlockingBLOCKINGCON-040The consent basis must be an explicit opt-in, not an implied oneBlockingBLOCKINGCON-ART-001An artifact proving consent collection must be attachedBlockingBLOCKINGCON-VERBAL-SCRIPTVerbal opt-in requires the documented scriptBlockingBLOCKINGCON-FLOW-METHOD-MATCHThe described opt-in method must match the evidence suppliedHighHIGHCON-008The live CTA and the declared message flow must say the same thingBlockingBLOCKING
CON-KEYWORD-CTA is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.