Log the sends you did not make
The requirementstatement
Every send attempt suppressed because the number was opted out must be logged.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- After you are livepostFalls due once you are sending: STOP handling, quiet hours, suppression, record retention.
- What is checkedobject
- suppressed-send log
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- Post-submissionUNDETECTABLE_PRE_SUBMISSION
- The subject does not exist yet at submission time: a reply window, an expiring PIN, a queue position. Reported with its deadline.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- T-Mobile
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Log the number, the campaign and the timestamp each time a send is dropped for suppression, and retain it for the same period as the consent records. Done when you can show how many sends the list stopped last month.
A compliant exampleexample
suppressed_send: msisdn +14155550134, campaign acme-marketing, at 2026-03-04T14:22Z, reason=opted_out.
Check this yourselfattestation
No tool can settle this one for you. Here is the check, and what wrong looks like.
Can you say how many sends your suppression list stopped last month?
- 1Check whether your platform exposes suppression events at all — several drop them silently, and where that is true the evidence has to come from a pre-send check you run yourself.
- 2Log the number, the campaign and the timestamp on every dropped send.
- 3Retain it for the same period as the consent records.
What wrong looks like: An empty complaint file and a suppression list with a million entries are equally consistent with a check that has been silently failing since a deploy. Without the log there is no evidence it ever ran.
Notesnotes
Rules you will hit next
Other operational rules at the same severity. A registration is judged as a whole, not rule by rule.
OPS-057 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.