Legal name must match the IRS record for the EIN
The requirementstatement
The registered legal company name must match the IRS CP-575 / 147C record for the submitted EIN, character for character.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.company_name + brand.ein
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- External recordEXTERNAL_DATA
- The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
- What the fix involvesfailureClass
- Wait on someone elseTERMINAL_EXTERNAL
- Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
- Who requires itauthorities
- TCRTwilioTelnyxBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Use the exact legal name printed on your IRS CP-575 confirmation letter (or request a 147C letter from the IRS). Punctuation and capitalisation matter: "ACME, Inc." and "Acme Inc" are different records.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30900 | Yes |
| AWS | BRAND_TAX_ID_MISMATCH | Yes |
Check this yourselfattestation
No tool can settle this one for you. Here is the check, and what wrong looks like.
Does the legal name on the brand match the IRS CP-575 or 147C letter character for character, punctuation included?
- 1Open the CP-575 the IRS issued when the EIN was assigned. If it has been lost, call the IRS Business & Specialty Tax Line on 800-829-4933 and request a 147C — it is free and it is the same authoritative name.
- 2Read the name off the letter and compare it to the brand field one character at a time: commas, full stops, a leading "The", and the entity suffix all count.
What wrong looks like: "ACME, Inc." on the letter and "Acme Inc" in the form. A person reads those as the same company; the comparison is mechanical and reads them as two different records.
Notesnotes
Rules you will hit next
One other rule reads brand.company_name + brand.ein. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-002 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.