Legal name must not carry an appended personal name or role
The requirementstatement
The legal name field must contain only the entity name — not a contact person or role suffix appended to it.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.company_name
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Registration forms elsewhere often combine entity and contact, so people paste strings like "ACME LLC Theresa Lopez - MBR" into the legal name. That never matches the IRS record, and because the entity name is present inside the string it looks correct at a glance.
How to fix itremediation
Remove everything after the entity suffix. The contact person belongs in the brand contact fields, not in the legal name.
A compliant exampleexample
Legal name: "Acme Coffee Co, LLC" — not "Acme Coffee Co, LLC Jane Doe - MBR"
Rules you will hit next
6 other rules read brand.company_name. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKINGBRD-068Sole proprietor brand name must be a person, not a companyBlockingBLOCKINGBRD-160Register the message sender, not the agency or platformBlockingBLOCKINGBRD-006Submit every name line above the address on a multi-line IRS recordHighHIGH
BRD-008 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.