A programme that asks for money must say so
The requirementstatement
Where the campaign solicits donations, the description must state that donations are collected.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- BandwidthInfobipTelnyx
- When it appliesapplicabilityText
- Applies when the use case is CHARITY and POLITICAL.
Why this rule existsrationale
Donation solicitation is promotional content whatever the sender's tax status, and it carries fundraising rules of its own — so a charity programme described as "updates for supporters" is registered under the wrong consent standard. Non-profits are the ones this catches, and they are the least likely to see it coming, because internally the appeal is not thought of as marketing at all.
How to fix itremediation
Say plainly in the description that the programme asks supporters for donations, and confirm the opt-in disclosure said so too. Done when a reader knows before reading the samples that money will be requested.
A compliant exampleexample
Riverside Shelter texts supporters about shelter capacity and urgent supply needs, and asks for donations during winter appeals.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 3015 | Yes |
| Infobip | 9003 | Yes |
Notesnotes
Tagged to the two use cases whose programmes are fundraising by construction. A commercial programme that also solicits donations is reached by CMP-040 instead, since a donation ask is promotional content.
Rules you will hit next
6 other rules read campaign.description. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKINGCMP-DESC-LENCampaign description must be 40–4096 charactersBlockingBLOCKINGMSG-DESC-QUALITYCampaign description must explain who, what, and how they opted inBlockingBLOCKINGCMP-041The description must say how often the messages comeHighHIGHCMP-051A first-party lender must use the phrase the reviewer looks forHighHIGH
CMP-042 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.