Campaign description must be 40–4096 characters
The requirementstatement
The campaign description must be at least 40 and at most 4096 characters.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TwilioTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The published bound is 40 to 4096 characters, and anything near the floor cannot contain the audience, content and opt-in source a reviewer needs. Enforcing the real bound rather than a guessed heuristic also prevents the opposite failure, where a long, thorough description is silently truncated on submission.
How to fix itremediation
Expand the description to explain who receives the messages, what they contain, and how recipients opted in. Aim well above the 40-character floor.
A compliant exampleexample
Acme Coffee sends weekly promotional offers, new product announcements, and loyalty rewards updates to customers who opted in via the checkout consent checkbox at acmecoffee.com.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen1 | 30886 | Yes |
Notesnotes
The current contentFlags scanner uses a 40/100 heuristic with no upper bound — this replaces the guess with the published bound.
Rules you will hit next
6 other rules read campaign.description. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKINGMSG-DESC-QUALITYCampaign description must explain who, what, and how they opted inBlockingBLOCKINGCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGHCMP-051A first-party lender must use the phrase the reviewer looks forHighHIGH
CMP-DESC-LEN is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.