The opt-in page URL must be a deep link to the consent surface
The requirementstatement
The URL in the message flow must point at the page that carries the consent surface, verified against the crawl.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow + website
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A reviewer given a URL expects to land on the consent form. Landing on a homepage, a 404, or a page whose form is elsewhere converts a verifiable opt-in into an unverifiable claim, which is the most common reason an otherwise compliant flow is rejected.
How to fix itremediation
Link the exact page holding the consent checkbox, and open it in a private window to confirm it loads for someone with no session.
A compliant exampleexample
https://acmecoffee.com/signup — the page with the checkbox, not the homepage.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKING
CMP-064 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.