Registration fields must be written in English
The requirementstatement
Every campaign registration field must be written in English.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.* (all text fields)
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
US reviewers assess in English, and a field they cannot read cannot be checked against any requirement — so a non-English field is not judged leniently, it is rejected. Sending messages in other languages is entirely fine; the registration record is the only thing that must be readable.
How to fix itremediation
Write the description and message flow in English. Where samples are genuinely sent in another language, keep the original and add an English translation beside it in the same field. Done when every field can be read end to end by an English-only reviewer.
A compliant exampleexample
Sample 1: "Acme Coffee: 20% de descuento este fin de semana. Responde STOP para cancelar." / English: "Acme Coffee: 20% off this weekend. Reply STOP to opt out."
Common mistakespitfalls
- Translating the samples but leaving the message flow in the original language fails the same rule — Bandwidth checks the CTA, flow, and samples separately.
Rules you will hit next
2 other rules read campaign.* (all text fields). Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-EMOJIRegistration fields must not contain emojiBlockingBLOCKINGCMP-PLACEHOLDERRegistration fields must not contain placeholder textBlockingBLOCKINGCMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKING
CMP-024 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.