Message flow must carry the terms
The requirementstatement
The message-flow / CTA field must state the programme terms, either in full or as a link.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- BandwidthTelnyxTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The terms are what the consumer is agreeing to, so a flow that describes an agreement without saying where its content lives records a consent to something unstated. Reviewers treat the flow as the record of what was shown, and a missing terms reference reads as terms that were never presented — which is also usually what happened, because the link sits in the page footer rather than beside the box.
How to fix itremediation
Put the terms URL inside the disclosure you reproduce in the flow, or write the terms out in full there. Done when the flow text itself contains either the wording or a link a reviewer can open. Put it in campaign.message_flow itself — this field is graded on its own text, not on what a reviewer would find by opening your site.
A compliant exampleexample
The disclosure beside the box links the programme terms at https://acmecoffee.com/sms-terms.
Rules you will hit next
6 other rules read campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-059Message flow must describe the mechanism end to endBlockingBLOCKINGCMP-060Every opt-in method in use must be listed in the message flowBlockingBLOCKINGCMP-061Each declared method needs its own complete workflow paragraphBlockingBLOCKINGCMP-072Message flow must state the message typesBlockingBLOCKINGCMP-073Message flow must state message frequencyBlockingBLOCKING
CMP-077 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.