Consent grade must match content grade
The requirementstatement
The consent standard evidenced must match the content grade: conversational needs implied consent, informational needs express consent, promotional needs express written consent.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow + campaign.usecase
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIAFCCT-MobileAT&T
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Raise the consent to match the content: promotional messaging needs express written consent — an affirmative, recorded agreement naming the sender and the message type. Re-collect it if what you hold was gathered for a service purpose; you cannot re-characterise consent after the fact. Done when the flow describes a written, affirmative act for every subscriber who will receive promotional content.
A compliant exampleexample
Promotional consent is collected in writing at checkout: the customer ticks an unchecked box beside the disclosure naming Acme Coffee and the message types, and we store the number, timestamp, and disclosure version.
Common mistakespitfalls
- Splitting the campaign into a promotional one and a transactional one does not launder the consent — the promotional half still needs express written consent for each number on it.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-092 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.