An evidence field with nothing to say should be left empty
The requirementstatement
Evidence fields that do not apply must be omitted rather than filled with filler text.
- Severityseverity
- LowLOWBest practice. Worth fixing, rarely fatal on its own.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- evidence fields
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Filler in an evidence field converts a question a reviewer would have skipped into one they now have to resolve, and "N/A" beside a field they expected content in reads as a refusal rather than an absence. It comes from forms that mark every field required, so the submitter types something to get past validation and inherits a finding.
How to fix itremediation
Clear any field holding "N/A", "none", "see above" or a repeat of another field. Where a form will not accept an empty value, say in one clause why the field does not apply. Done when every populated field carries information.
A compliant exampleexample
A campaign with no paper opt-in leaves the paper-form evidence field empty — not "N/A - we do not use paper forms, see web form above".
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30917 | Yes |
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-128 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.