Policy link fields must be 255 characters or fewer
The requirementstatement
The privacy policy and terms links must each be at most 255 characters.
- Severityseverity
- LowLOWBest practice. Worth fixing, rarely fatal on its own.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.privacy_url + campaign.terms_url
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- BandwidthTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A link that overruns the field is stored truncated, so the reviewer follows a URL that 404s and reads it as a policy page that does not exist. The values that overrun are almost always tracking-parameter tails on an otherwise short URL, which carry nothing a reviewer needs.
How to fix itremediation
Link the bare page and drop everything from the "?" onward — campaign tags and session parameters serve no purpose here. Done when both links open the right page from a private browsing window and each is comfortably under 255 characters.
A compliant exampleexample
https://acmecoffee.com/privacy — not https://acmecoffee.com/privacy?utm_source=tcr&utm_campaign=…
Notesnotes
TCR's own schema allows 2048; the Bandwidth CSP API caps at 255, and 255 is the portable value. Measures whichever of the two links is longer, so one finding names the field that will actually overrun.
Rules you will hit next
One other rule reads campaign.privacy_url + campaign.terms_url. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-019 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.