Every URL must use HTTPS
The requirementstatement
All URLs in the registration must use https://; plain http:// is rejected.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[] + campaign.message_flow + urls
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TwilioInfobipTCRBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A plain http:// link exposes the recipient to interception on exactly the channel carriers are trying to make trustworthy, so it is refused. This is the single highest-consequence cheap defect in the catalog: Twilio's current code for it is NOT eligible for resubmission, so one forgotten "s" can permanently kill a campaign rather than earning a fixable rejection.
How to fix itremediation
Replace every http:// link with its https:// equivalent and confirm the certificate is valid.
A compliant exampleexample
https://acmecoffee.com/sale
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30964 | No |
| Infobip | 10900 | Yes |
Notesnotes
Twilio 30964 is NOT eligible for resubmission — a plain http:// link can permanently kill a campaign. Highest severity-to-effort ratio in the whole catalog.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKING
CMP-HTTPS is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.