Consent disclosure must carry the message and data rates notice
The requirementstatement
"Message and data rates may apply" (or a clear equivalent) must appear at the point of consent.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- consent disclosure text
- Where it liveslayer
- Consent flowCONSENT_FLOW
- How Ekas settles itdetectability
- AI · crawlCRAWLAI · visionVISION
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would. Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- CTIATCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The consumer may be paying their carrier per message, and the disclosure exists so nobody is billed for something they did not knowingly accept. It is one of the oldest and most mechanically-checked elements in the industry, which makes its absence a cheap and very common rejection.
How to fix itremediation
Add "Message and data rates may apply." to the consent disclosure, adjacent to the checkbox. A rates notice that lives only in your Terms page does not count.
A compliant exampleexample
Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe, HELP for help.
Rules you will hit next
6 other rules read consent disclosure text. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-060The opt-in language must actually say SMS or text messageBlockingBLOCKINGCON-080The disclosure must name the programme the consumer is joiningBlockingBLOCKINGCON-123Every entity allowed to send must be named in the consentBlockingBLOCKINGCON-125Consent must not be claimed on behalf of unnamed partnersBlockingBLOCKINGCON-DISC-BRANDConsent disclosure must identify the sending brand by nameBlockingBLOCKINGCON-DISC-NOT-CONDITIONPromotional consent must state it is not a condition of purchaseBlockingBLOCKING
CON-DISC-RATES is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.