The disclosure must name the programme the consumer is joining

The requirementstatement

The point-of-consent disclosure must carry a programme or product description — what this particular messaging programme is.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: consent disclosure text
Where it liveslayer: Consent flowCONSENT_FLOW
How Ekas settles itdetectability: AI · crawlCRAWLAI · visionVISION; Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would. Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
What the fix involvesfailureClass: Fix the websiteTERMINAL_WEBSITE; The fix lives on your site. No amount of rewording the form clears it.
Who requires itauthorities: CTIAT-MobileTCRAWSBandwidthTwilio
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

CTIA lists the programme description first among the call-to-action elements because it is what the consumer will recognise later: the name in the confirmation text, in the HELP reply, and on the unsubscribe page. Without it a consumer who joined three programmes from one brand cannot tell which one is texting them, and the opt-out they send lands against the wrong list.

How to fix itremediation

Name the programme in the consent sentence and use that same name in the opt-in confirmation, the HELP reply and the terms. Where the programme has no name, describe the product instead — "coffee subscription updates" is a description; "updates" is not. Done when the same words appear at the point of consent and in the first message that arrives.

A compliant exampleexample

☐ Join Acme Coffee Rewards: text me offers and rewards balance updates.

Common mistakespitfalls

Naming the programme only in the page heading leaves the consent sentence generic, and the sentence is what a reviewer quotes.

Notesnotes

Distinct from CON-DISC-PURPOSE, which asks for the message CATEGORY (marketing, reminders, order updates). This asks which programme — CTIA MPBP §5.1.1(1) treats them as separate elements, and a disclosure can name a category without naming a programme.

Rules you will hit next

6 other rules read consent disclosure text. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

CON-060The opt-in language must actually say SMS or text messageBlockingBLOCKING CON-123Every entity allowed to send must be named in the consentBlockingBLOCKING CON-125Consent must not be claimed on behalf of unnamed partnersBlockingBLOCKING CON-DISC-BRANDConsent disclosure must identify the sending brand by nameBlockingBLOCKING CON-DISC-NOT-CONDITIONPromotional consent must state it is not a condition of purchaseBlockingBLOCKING CON-DISC-PURPOSEConsent disclosure must state the message type or purposeBlockingBLOCKING

All consent flow rules

CON-080 is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.