A registered domain can substitute for the brand name in a sample
The requirementstatement
Where a sample does not carry the brand name, the brand's registered domain appearing in the message can satisfy sender identification.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[] + brand.website
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Sender identification exists so the recipient knows who is texting them, and a link to acmecoffee.com does that as well as the words "Acme Coffee". Recording this explicitly prevents the brand-name check from producing false failures on messages that are perfectly identifiable.
How to fix itremediation
Prefer the brand name at the start of the message. Where space is genuinely tight, a link to the registered domain identifies the sender acceptably.
A compliant exampleexample
Order ready for pickup: https://acmecoffee.com/o/4471 Reply STOP to opt out.
Rules you will hit next
Other message content rules at the same severity. A registration is judged as a whole, not rule by rule.
MSG-015A message must not render as ten or more segmentsMediumMEDIUMMSG-026Samples must not contain mustache or curly-brace template tokensMediumMEDIUMMSG-075HELP reply support contact must be on the brand domainMediumMEDIUMMSG-116embeddedPhone must ignore the HELP support numberMediumMEDIUMMSG-SPAM-STYLEMessages must not use spam-signal formattingMediumMEDIUMMSG-VARIABLESTemplate variables must use square-bracket notationMediumMEDIUM
MSG-038 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.