Distributing like content across several numbers needs an arrangement

JSONMarkdown

The requirementstatement

Any use case that genuinely needs multiple numbers to distribute similar content requires special arrangements with the service providers.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
After you are livepostFalls due once you are sending: STOP handling, quiet hours, suppression, record retention.
What is checkedobject
multi-number distribution arrangement
Where it liveslayer
OperationalOPERATIONAL
How Ekas settles itdetectability
AI · formAI_FORM
A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass
Wait on someone elseTERMINAL_EXTERNAL
Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities
CTIA
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

Some programmes really do need it — regional franchises, multi-location retail — and the answer is not that they cannot, but that it has to be agreed rather than assumed. The arrangement is what separates the legitimate case from snowshoeing, and without it the two are the same traffic shape and get the same treatment.

How to fix itremediation

Describe the distribution to the provider before building it and get the arrangement — usually an approved number pool, sometimes a per-location campaign — in writing. Done when the number count on the campaign is one somebody approved.

Check this yourselfattestation

Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.

If your programme genuinely needs several numbers, is the arrangement agreed with your provider in writing?

  1. 1Describe the distribution to the provider before building it — regional franchises and multi-location retail are the real cases.
  2. 2Get the arrangement in writing: usually an approved number pool, sometimes a per-location campaign.
  3. 3Raise it before scaling. Providers are generally willing where the case is real, and unwilling once the traffic has been flagged.

What wrong looks like: Without the arrangement, a legitimate multi-location programme and snowshoeing are the same traffic shape and get the same treatment — which arrives as a four-figure fee rather than a conversation.

Notesnotes

The arrangement is made with the provider and we never see it. What the user has to do is raise it before scaling rather than after the fee: providers are generally willing where the case is real, and unwilling once the traffic has already been flagged.

Rules you will hit next

Other operational rules at the same severity. A registration is judged as a whole, not rule by rule.

OPS-034A programme in another language still owes the English keywordHighHIGHOPS-035The mandatory keywords must work over MMS tooHighHIGHOPS-044Suppression is brand-wide, not per numberHighHIGHOPS-047A state may give you less time than the federal limitHighHIGHOPS-052Silence after a scope question revokes everythingHighHIGHOPS-053A STOP answering a scope question must not be answered with anotherHighHIGH

All operational rules

OPS-143 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.

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