The terms must say the opt-in applies to this programme only
The requirementstatement
The SMS terms must state that the opt-in applies only to this brand's programme and is not transferable or assignable.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- SMS terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIATwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
CTIA states that an opt-in should not be transferable, and putting it in the terms is what turns the principle into something the subscriber has been told. Its absence is what a reviewer reads when they are deciding whether a brand understands that consent names a sender — the whole affiliate-marketing prohibition rests on the same idea.
How to fix itremediation
Add the sentence to the terms, naming the brand rather than saying "us". Done when the document states that the consent covers this programme and travels nowhere.
A compliant exampleexample
Your consent covers the Acme Coffee Rewards programme only. We do not transfer or assign it to any other business, including any company that might acquire us.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30932 | Yes |
Notesnotes
The positive form of POL-072, which fails a document that describes consent as assignable. This one fails a document that says nothing.
Rules you will hit next
6 other rules read SMS terms body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-171The terms must describe the programmeBlockingBLOCKINGPOL-175The terms must carry opt-out informationBlockingBLOCKINGPOL-110A cart-reminder programme must be reflected in the termsHighHIGHPOL-151The SMS terms must be about the messaging programmeHighHIGHPOL-189The terms must distinguish transactional from promotional messagesHighHIGHPOL-192A sweepstakes campaign needs its sweepstakes terms in the T&CHighHIGH
POL-191 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.