A sweepstakes campaign needs its sweepstakes terms in the T&C
The requirementstatement
A Sweepstakes campaign's terms must contain the sweepstakes terms, or a link to them.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- SMS terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- Sinch
- When it appliesapplicabilityText
- Applies when the use case is SWEEPSTAKE.
Why this rule existsrationale
Prize promotions are separately regulated — eligibility, odds, the no-purchase-necessary route, the sponsor — and a subscriber entering by text has been given none of it if the messaging terms do not carry or link the rules. It is also the fastest way for a reviewer to tell a real promotion from a device for harvesting numbers.
How to fix itremediation
Publish the official rules and link them from the SMS terms, or reproduce the material terms there. Done when someone entering by text can reach the rules from the terms in one click.
A compliant exampleexample
Full sweepstakes rules, including eligibility and the free entry route, are at acmecoffee.com/sweepstakes-rules.
Rules you will hit next
6 other rules read SMS terms body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-171The terms must describe the programmeBlockingBLOCKINGPOL-175The terms must carry opt-out informationBlockingBLOCKINGPOL-110A cart-reminder programme must be reflected in the termsHighHIGHPOL-151The SMS terms must be about the messaging programmeHighHIGHPOL-189The terms must distinguish transactional from promotional messagesHighHIGHPOL-191The terms must say the opt-in applies to this programme onlyHighHIGH
POL-192 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.