The message flow must deep-link the opt-in page, not the homepage
The requirementstatement
The URL given in the message flow must point at the page carrying the consent surface, not at the site root.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A reviewer given a homepage has to hunt for the opt-in, and if they do not find it quickly they reject. Deep-linking converts a search into a single click, and it is one of the cheapest possible improvements to approval odds.
How to fix itremediation
Replace the homepage link in the message flow with the direct URL of the page holding the consent checkbox.
A compliant exampleexample
https://acmecoffee.com/signup rather than https://acmecoffee.com
Rules you will hit next
6 other rules read campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-059Message flow must describe the mechanism end to endBlockingBLOCKINGCMP-060Every opt-in method in use must be listed in the message flowBlockingBLOCKINGCMP-061Each declared method needs its own complete workflow paragraphBlockingBLOCKINGCMP-072Message flow must state the message typesBlockingBLOCKINGCMP-073Message flow must state message frequencyBlockingBLOCKING
WEB-090 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.