The age gate must not be trivially bypassable

The requirementstatement

The age gate must not be defeatable by dismissing it, by loading a page directly, or by clearing a cookie.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
age-gate implementation
Where it liveslayer
WebsiteWEBSITE
How Ekas settles itdetectability
Human checkHUMAN
Only someone holding the document or making the call can settle it. Ekas tells you exactly what to look at.
What the fix involvesfailureClass
Fix the websiteTERMINAL_WEBSITE
The fix lives on your site. No amount of rewording the form clears it.
Who requires itauthorities
Twilio
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

A gate implemented in front-end code is decoration: it stops nobody who does not want to be stopped, and it stops the reviewer not at all, since the first thing they try is the direct URL. Businesses build it this way because that is what the plugin does, and because the version that actually holds requires the server to know the answer.

How to fix itremediation

Enforce the gate server-side: refuse to render restricted pages until the age has been submitted and recorded for the session. Done when a direct link, a dismissed dialog and a cleared cookie all still land on the gate.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
Twiliogen230956Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Does the gate still hold after a direct link, a dismissed dialog and a cleared cookie?

  1. 1Open a restricted URL directly in a private window.
  2. 2Press Escape on the dialog, and try to interact with the page behind it.
  3. 3Clear the cookie and reload. If any of the three gets through, the gate is decoration.

What wrong looks like: A front-end plugin renders the page and covers it with an overlay. It stops nobody who does not want to be stopped, and it stops the reviewer not at all — the first thing they try is the direct URL.

Notesnotes

Nothing we fetch can tell a real gate from a dismissible overlay, so this one is on the user to test: open a restricted product URL directly in a private window, press Escape on the dialog, and clear the cookie between attempts. If any of the three gets through, the gate is decoration and WEB-107 will be judged on it.

Rules you will hit next

Other website rules at the same severity. A registration is judged as a whole, not rule by rule.

All website rules

WEB-110 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.