Submit every name line above the address on a multi-line IRS record

The requirementstatement

Where the IRS CP-575 or 147C prints the entity name across more than one line, every line above the address line belongs in the legal name, and nothing below it.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
brand.company_name
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
AI · formAI_FORM
A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass
Fix the fieldRETRY_FIELD
A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities
Twilio
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

The IRS wraps long entity names onto a second line, and a business reading its own letter sees the first line as "the name" and the rest as an artefact of the page. Vetting compares the full registered string, so dropping the continuation is a name mismatch — and it is the hardest kind to spot, because the value in the field is visibly the company.

How to fix itremediation

Open the CP-575 or 147C and read down to the address block. Concatenate every name line above it, in order, separated by a single space, into the legal name field. Done when the field holds the whole name as printed and stops at the line before the street address.

A compliant exampleexample

company_name: Acme Coffee Co, LLC — including the "& Roasting Company" continuation line, if the letter carries one

Common mistakespitfalls

  • The line below the name is the "C/O" or care-of line on many letters, and it looks like part of the name. It is not — including it fails the match as surely as omitting the continuation does.

Notesnotes

In DIRECT CONFLICT with BRD-007, which is TCR's CSP User Guide instruction to submit only the first line. The catalog keeps both deliberately: the correct answer depends on the submission target, and neither is safe to apply universally. Where the destination is unknown, submit the full name and be ready to shorten it — Twilio, the stricter of the two, is also the more common target.

Rules you will hit next

6 other rules read brand.company_name. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

All brand rules

BRD-006 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.