A non-US brand should expect automated identity verification to fail

The requirementstatement

A brand registered outside the US will usually fail the initial automated identity check and must budget for an appeal or an external vet.

Severityseverity: HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.country
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: TCR
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

The automated check queries US business registers, so a foreign company is absent from them for the ordinary reason that it is foreign. The result is an UNVERIFIED brand and a rejection that reads like a data error, and teams spend days re-checking a perfectly correct name and address before discovering the path was never going to work. Knowing it in advance turns a mystery into a scheduled step.

How to fix itremediation

Plan for the identity-status appeal before submitting: have the home-country registration certificate ready as a PDF, and expect to order an external vet if the appeal does not clear it. Do not change correct brand data in response to the first UNVERIFIED result.

Check this yourselfattestation

Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.

Do you have the home-country registration extract ready as a PDF, in English or with a certified translation, before you submit?

1Download the official extract from your national register — Companies House, the Handelsregister, the ASIC extract, whichever applies.
2Confirm the legal name on it is spelled exactly as you are about to submit it.
3Budget an extra week for the identity appeal, and do not edit correct brand data in response to the first UNVERIFIED result.

What wrong looks like: A correct non-US brand comes back UNVERIFIED because the automated check queries US registers only, and the team spends days re-checking a name and address that were right all along.

Notesnotes

Not a defect in the registration and not fixable by editing it — this rule exists to set the expectation. What the user has to do themselves is gather the evidence an appeal will need (the official registration extract from their national register, in English or with a certified translation) and allow for the extra week the appeal takes.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGH BRD-007TCR takes only the first line of the IRS-registered nameHighHIGH BRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGH BRD-014An acquired business registers the details it filed taxes underHighHIGH BRD-027EIN must be old enough to have propagated to IRS recordsHighHIGH BRD-034Validate a non-US identifier against its home register before submittingHighHIGH

All brand rules

BRD-036 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.