TCR takes only the first line of the IRS-registered name
The requirementstatement
On a submission that goes to TCR directly, the company name is the first line of the IRS-registered name and nothing after it.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.company_name
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
TCR's CSP User Guide asks for the first line where Twilio asks for all of them, so the same IRS letter yields two different correct answers depending on where the registration is filed. A team that standardised on one form and then changed provider gets a name mismatch on a value that was right last month, which is a genuinely baffling rejection.
How to fix itremediation
For a direct TCR submission, take the first line of the IRS-registered name only. Done when the field matches line one of the letter exactly, with no continuation appended.
A compliant exampleexample
company_name: Acme Coffee Co, LLC — the first line, where the letter continues "& Roasting Company" on line two
Notesnotes
Conditional on the submission target, and NOT tagged with `providers` because TCR is the registry every route ends at rather than a provider we can select. The condition lives in the criteria instead, which open with a PASS boundary. In direct conflict with BRD-006 (Twilio); the catalog says explicitly not to merge them, because the two predicates disagree on the same input.
Rules you will hit next
6 other rules read brand.company_name. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKINGBRD-068Sole proprietor brand name must be a person, not a companyBlockingBLOCKINGBRD-160Register the message sender, not the agency or platformBlockingBLOCKING
BRD-007 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.