The stock exchange must be a recognised enum value
The requirementstatement
A public company's stock exchange must be one of the supported registry values.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.stock_exchange
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTelnyx
- When it appliesapplicabilityText
- Applies when the brand is a public company.
Why this rule existsrationale
The exchange and symbol together are how a public brand is matched to a listing, so a free-text exchange name matches nothing and drops the brand out of the public-company path it was registered for. People type what they say aloud — "Nasdaq", "New York Stock Exchange" — rather than the code the enum wants.
How to fix itremediation
Pick the exchange code from the registry list rather than typing the name. Done when the value is one of the short codes — NASDAQ, NYSE, LON, TSX and the rest — in upper case.
A compliant exampleexample
stock_exchange: NASDAQ · stock_symbol: ACME
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-048 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.