Stock fields must be empty for non-public entities

The requirementstatement

stockSymbol and stockExchange must be omitted entirely when the entity type is not PUBLIC_PROFIT.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
brand.stock_symbol + brand.stock_exchange
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
DeterministicDETERMINISTIC
Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass
Fix the fieldRETRY_FIELD
A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities
TCRTwilio
When it appliesapplicabilityText
Applies when the brand is NOT a public company.

Why this rule existsrationale

A populated ticker on a private company is an internally contradictory registration, and vetting treats contradictions as failed identity verification rather than as a harmless extra field. It usually happens when a form is copied from a template or a previous registration.

How to fix itremediation

Clear both stock fields. They apply only to publicly traded companies.

A compliant exampleexample

Stock symbol: (empty) · Stock exchange: (empty)

Rules you will hit next

One other rule reads brand.stock_symbol + brand.stock_exchange. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

All brand rules

BRD-049 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.