Keep the charity evidence bundle together

The requirementstatement

A charity brand must retain its organisation name, EIN, charity website and accreditation listing URL as proof of 501(c)(3) standing.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: charity evidence bundle
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Supply evidenceTERMINAL_EVIDENCE; Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
Who requires itauthorities: T-MobileBandwidthInfobip
When it appliesapplicabilityText: Applies when the use case is CHARITY.

Why this rule existsrationale

The charity claim is re-examined whenever a campaign under it is reviewed, and the four items are asked for together because each covers a different substitution — a real charity's name with someone else's EIN, a real EIN with a lookalike website. Charities that assembled the evidence once for the original submission and did not keep it end up rebuilding it under time pressure during a review.

How to fix itremediation

Keep one folder holding the registered organisation name, the EIN, the charity website URL and the accreditation listing URL, and keep it current — a lapsed Charity Navigator rating invalidates the bundle. Done when all four can be produced in a single reply to a review request.

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Can one person produce all four items — registered organisation name, EIN, charity website, accreditation listing URL — in a single reply to a carrier review?

1Put the four in one folder where whoever answers a review can reach it, not with the person who happened to file the registration.
2Re-check the accreditation listing periodically: a lapsed Charity Navigator rating invalidates the bundle.

What wrong looks like: The evidence was assembled once for the original submission and never kept. A campaign review arrives with a deadline and the bundle is rebuilt under time pressure.

Notesnotes

Evidence only the organisation holds. What the user must do is assemble the four items now and store them where whoever answers a carrier review can reach them, rather than relying on the person who filed the registration still being there.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING BRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING

All brand rules

BRD-058 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.