Brand contact email must not use a free consumer domain
The requirementstatement
The brand support/business contact email must be on a domain the business controls, not a free consumer mail provider.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.email
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- AWSTCRSinchBandwidthTelnyx
- When it appliesapplicabilityText
- Applies when the brand is NOT a sole proprietor.
Why this rule existsrationale
A business-domain email is weak evidence that the registrant controls the business they are registering. Free consumer addresses are the pattern fraudulent registrations use, so several providers reject them outright rather than weighting them.
How to fix itremediation
Use an email address on your business domain (e.g. support@yourcompany.com). Free consumer addresses are rejected for registered entities.
A compliant exampleexample
support@acmecoffee.com
Notesnotes
Sole proprietors are carved out — they legitimately have no business domain. Severity varies by authority (MEDIUM at carriers, BLOCKING at AWS/TCR/Sinch); strictest kept.
Rules you will hit next
3 other rules read brand.email. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-108The brand support email must be well formedBlockingBLOCKINGBRD-114Disposable mailboxes are refused outrightBlockingBLOCKINGBRD-112Brand contact email must not be a role or distribution addressHighHIGHBRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING
BRD-109 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.