The brand support email must be well formed
The requirementstatement
The brand support email must be a syntactically valid address.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.email
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A malformed address fails at the API boundary, and where it does not, it silently swallows the 2FA and verification mail the brand is waiting on — so the registration stalls with no visible cause. Trailing spaces and a missing top-level domain are the two shapes that survive a form's own validation.
How to fix itremediation
Correct the address so it has a local part, an @, and a domain with a dot in it. Done when a test message to it arrives — the verification mail will go to this address.
A compliant exampleexample
email: support@acmecoffee.com
Rules you will hit next
3 other rules read brand.email. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-109Brand contact email must not use a free consumer domainBlockingBLOCKINGBRD-114Disposable mailboxes are refused outrightBlockingBLOCKINGBRD-112Brand contact email must not be a role or distribution addressHighHIGHBRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING
BRD-108 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.