Name the ISV on a toll-free verification filed for someone else
The requirementstatement
Where a toll-free verification is submitted on behalf of an end business, the ISV or reseller name must be disclosed.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- tfv.isv_name
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Bandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Toll-free verification asks who is filing as well as who is being verified, because the reviewer needs to know whether an unfamiliar contact in the submission is the business or its vendor. Leaving it out makes the ISV's own details look like inconsistencies in the end business's record, which is a much worse reading than the truth.
How to fix itremediation
Populate the ISV name field with your own company name on every toll-free verification you file for a customer. Done when the submission names both the end business and the party filing it.
A compliant exampleexample
isv_name: Northstar Platform, Inc · company_name: Acme Coffee Co, LLC
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | TFV 1301 | Yes |
Notesnotes
Applies on the toll-free verification path rather than to 10DLC brand registration; the condition lives in the check, which passes immediately for a 10DLC submission. Where the path is not declared the rule is silent rather than assuming one.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-037Low-Volume Standard is not available to a non-US brand that needs vettingMediumMEDIUMBRD-051Russell 3000 membership sets the starting carrier classMediumMEDIUMBRD-059A unified fundraising short code needs five years of operating historyMediumMEDIUMBRD-090A sole-proprietor brand cannot move between providersMediumMEDIUMBRD-106The business phone should be findable in a web searchMediumMEDIUMBRD-126The brand website is the root domain, not a page inside itMediumMEDIUM
BRD-163 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.