The business phone should be findable in a web search

The requirementstatement

The registered business phone number should be discoverable through a public web search for the business.

Severityseverity: MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.phone
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: Telnyx
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Corroboration is how a vetting provider raises a score it cannot otherwise justify: a number that appears on the business's own site, in directories and on listings ties the registration to a business with a history. A brand-new number that appears nowhere is not wrong, it is simply unsupported, and the score reflects that without ever saying so.

How to fix itremediation

Publish the same number on the website contact page and in the business's main directory listings before registering, and use that number on the brand. Done when searching the business name and the number together returns the business.

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Does searching the business name and this phone number together return the business?

1Run the search yourself before submitting.
2If the number appears nowhere, publish it on the website contact page and the main directory listings and give it a week before registering — corroboration is what lets a vetting provider raise a score it otherwise cannot justify.

What wrong looks like: A brand-new number is not wrong, it is unsupported. The score reflects that and never says so.

Notesnotes

An open-web search we do not run. The user should do it themselves before submitting — search the business name and see whether this number comes back — because a number that is new everywhere is worth publishing for a week before the registration rather than after it.

Rules you will hit next

4 other rules read brand.phone. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-072Sole proprietor mobile number has a reuse limitBlockingBLOCKING BRD-102A brand support phone number is requiredBlockingBLOCKING BRD-103The support phone must be in E.164BlockingBLOCKING BRD-104The support phone must reach the businessHighHIGH BRD-037Low-Volume Standard is not available to a non-US brand that needs vettingMediumMEDIUM BRD-051Russell 3000 membership sets the starting carrier classMediumMEDIUM

All brand rules

BRD-106 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.