Low-Volume Standard is not available to a non-US brand that needs vetting
The requirementstatement
A non-US brand cannot stay on the Low-Volume Standard class once additional vetting is required of it.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.country + brand class
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- HighLevel
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Low-Volume Standard is the cheap class that skips external vetting, and a foreign brand is exactly the case where vetting cannot be skipped. Choosing it is rational — the volumes are genuinely low — and it produces a registration that can never complete, because the class forbids the step the brand needs.
How to fix itremediation
Register the non-US brand as Standard and order the external vet it will need. The throughput starts lower than a vetted US brand and rises once the vet completes. Done when the brand class is STANDARD rather than LOW_VOLUME_STANDARD.
A compliant exampleexample
brand_class: STANDARD · country: GB — rather than LOW_VOLUME_STANDARD
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-051Russell 3000 membership sets the starting carrier classMediumMEDIUMBRD-059A unified fundraising short code needs five years of operating historyMediumMEDIUMBRD-090A sole-proprietor brand cannot move between providersMediumMEDIUMBRD-106The business phone should be findable in a web searchMediumMEDIUMBRD-126The brand website is the root domain, not a page inside itMediumMEDIUMBRD-151Vertical must come from the correct provider-specific listMediumMEDIUM
BRD-037 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.