A toll-free contact needs a full first and last name
The requirementstatement
The toll-free registration contact must be an authorised representative's full first and last name.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- tfv.contact_first_name + .contact_last_name
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Infobip
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The contact name is checked against the business rather than stored, so a department, a role or a single word gives the reviewer nothing to check and the submission is refused. Teams supply "Support" or "Marketing Team" precisely because they are trying to avoid naming an individual, which is the opposite of what the field is for.
How to fix itremediation
Name a real person who is authorised to act for the business, first and last name in their own fields. Done when both fields hold a person's name rather than a role or a department.
A compliant exampleexample
contact_first_name: Jane · contact_last_name: Doe
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Infobip | 10000 | Yes |
Notesnotes
Applies on the toll-free verification path; the check passes immediately for a 10DLC brand submission. Whether the named person is genuinely authorised is BRD-164, which nothing on the form can settle.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-165 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.