Brand contact details must be unique across brands
The requirementstatement
Each brand must have its own contact address, email and phone; reusing them across brands is a policy violation.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.email + brand.phone + brand.street
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies when the brand is NOT a sole proprietor.
Why this rule existsrationale
Shared contact details across many brands is the signature of a reseller registering client traffic under its own details, which is the pattern the brand-per-EIN and consent-transfer rules exist to stop. Providers treat it as a violation serious enough to trigger deactivation rather than a mere rejection.
How to fix itremediation
Use the client's own address, email and phone for each brand. If you are an agency, your details belong on the CSP record, never on the brand.
A compliant exampleexample
Brand contact: jane.doe@acmecoffee.com — not agency@northstarmarketing.com reused across ten brands.
Notesnotes
Detectable only against other brands in the same tenant, so it is surfaced as guidance until multi-brand state exists.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGHBRD-007TCR takes only the first line of the IRS-registered nameHighHIGHBRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGHBRD-014An acquired business registers the details it filed taxes underHighHIGHBRD-027EIN must be old enough to have propagated to IRS recordsHighHIGHBRD-034Validate a non-US identifier against its home register before submittingHighHIGH
BRD-178 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.