Third-party job boards are not carried

The requirementstatement

A brand whose business is a third-party job board or staffing aggregator must not be registered for A2P messaging.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.vertical + brand fields + website content
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: AI · formAI_FORMAI · crawlCRAWL; A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria. Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
What the fix involvesfailureClass: Hard stopHARD_STOP; Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
Who requires itauthorities: AWSInfobipSinch
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Job messaging is permitted from the employer that is actually hiring and refused from intermediaries, because recruitment texts from a company the recipient never applied to are the classic shape of an employment scam. Genuine job boards are caught by a rule aimed at the fraudulent ones, and the distinction the carriers draw is first-party hiring rather than legitimacy.

How to fix itremediation

Job messaging must come from the hiring brand itself. Where you operate a board, the employer registers its own brand and messages its own candidates; where you place workers, message the workers you employ about their own engagements.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Bandwidth	7001	No
Sinch	CR2006	No

Notesnotes

Absorbs WEB-132, which states the same brand-level rejection decided from the site business model rather than from the form.

Rules you will hit next

6 other rules read brand.vertical + brand fields + website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-275Brands that buy, sell or share consumer data are not carriedBlockingBLOCKING BRD-276Gambling, betting and lottery brands are not carriedBlockingBLOCKING BRD-277High-risk financial services brands are not carriedBlockingBLOCKING BRD-278Cannabis, CBD and related brands are not carried, whatever the trafficBlockingBLOCKING BRD-281Sweepstakes brands are not carriedBlockingBLOCKING BRD-282Debt collection, debt relief and credit repair brands are not carriedBlockingBLOCKING

All brand rules

BRD-279 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.