Brands that buy, sell or share consumer data are not carried

JSONMarkdown

The requirementstatement

A brand whose business is buying, selling or sharing consumer information with third parties must not be registered for A2P messaging.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
brand.vertical + brand fields + website content
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
AI · formAI_FORMAI · crawlCRAWL
A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria. Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
What the fix involvesfailureClass
Hard stopHARD_STOP
Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
Who requires itauthorities
BandwidthAWSBirdInfobipSinchPlivoCommio
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

The channel rests on consent running from one consumer to one named sender, and a business whose product is the onward movement of consumer data breaks that link by design — whoever eventually messages the consumer is not who they agreed to hear from. It is refused at the brand rather than at the campaign because no campaign copy can repair a consent chain the business model is built to break.

How to fix itremediation

A lead-generation or data-broker business cannot be registered for A2P messaging. Where the business also has a first-party relationship — its own customers, its own service — register that entity and that programme separately, with consent collected directly and no onward sharing.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
Bandwidth7108No
SinchCR2012No

Notesnotes

The catalog is explicit that this is a brand-eligibility verdict rather than a site-content finding: the fix is a different channel, not a different page. Its campaign-content twin is CMP-AFFILIATE, which refuses affiliate marketing on the same reasoning one layer down.

Rules you will hit next

6 other rules read brand.vertical + brand fields + website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-276Gambling, betting and lottery brands are not carriedBlockingBLOCKINGBRD-277High-risk financial services brands are not carriedBlockingBLOCKINGBRD-278Cannabis, CBD and related brands are not carried, whatever the trafficBlockingBLOCKINGBRD-279Third-party job boards are not carriedBlockingBLOCKINGBRD-281Sweepstakes brands are not carriedBlockingBLOCKINGBRD-282Debt collection, debt relief and credit repair brands are not carriedBlockingBLOCKING

All brand rules

BRD-275 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.

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