Gambling, betting and lottery brands are not carried
The requirementstatement
A brand whose business is gambling, betting, casino, lottery or raffle must not be registered for A2P messaging.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.vertical + brand fields + website content
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- AI · formAI_FORMAI · crawlCRAWL
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria. Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- AWSBandwidthBirdInfobipSinch
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Carriers exclude the whole category rather than policing it message by message, because gambling messaging reaches minors and problem gamblers through exactly the channel that is hardest to age-gate. The trap is that TCR publishes a GAMBLING vertical, so the registration form appears to invite the business it will then refuse.
How to fix itremediation
A gambling business cannot be registered for A2P messaging. Selecting the GAMBLING vertical does not open the category; it identifies the brand as ineligible. Use email or an app channel for these programmes.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 704 | No |
| Sinch | CR2013 | No |
Notesnotes
Note the vertical trap: TCR has a GAMBLING vertical and choosing it does not confer eligibility. The campaign-content twin is the SHAFT gambling prohibition in `message-shaft.ts`.
Rules you will hit next
6 other rules read brand.vertical + brand fields + website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-275Brands that buy, sell or share consumer data are not carriedBlockingBLOCKINGBRD-277High-risk financial services brands are not carriedBlockingBLOCKINGBRD-278Cannabis, CBD and related brands are not carried, whatever the trafficBlockingBLOCKINGBRD-279Third-party job boards are not carriedBlockingBLOCKINGBRD-281Sweepstakes brands are not carriedBlockingBLOCKINGBRD-282Debt collection, debt relief and credit repair brands are not carriedBlockingBLOCKING
BRD-276 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.