Keyword entries must carry no surrounding whitespace
The requirementstatement
Keyword lists must be comma-separated with no space around the individual entries.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optin_keywords + optout_keywords + help_keywords
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- PlivoBandwidthTCRTelnyx
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Keyword lists are stored as one comma-delimited string and split back apart without trimming, so a space typed after a comma becomes part of the next keyword — and " STOP" is not STOP. The consumer texts the word on your signage, the match fails, and the opt-out that everyone believes is configured never fires.
How to fix itremediation
Retype the lists with commas and no spaces, or trim each entry if you are building the string in code. Done when no keyword begins or ends with a space — which you can only see by selecting the text, so check it in code rather than by eye.
A compliant exampleexample
optout_keywords: STOP,QUIT,END,REVOKE,OPTOUT,CANCEL,UNSUBSCRIBE
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 501 | Yes |
Notesnotes
A space INSIDE a keyword is a different defect with a different fix and belongs to CMP-KEYWORD-FMT, which rejects the whole token as non-alphanumeric. This rule is only about padding introduced by splitting the delimited string, so the two do not report the same list twice.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-010HELP and STOP replies should fit in a single 160-character segmentMediumMEDIUMCMP-018Attributes that do not apply to the registration type must be emptyMediumMEDIUMCMP-021Reference id must be 50 characters or fewerMediumMEDIUMCMP-050The description must not contain personal dataMediumMEDIUMCMP-053A site a US reviewer cannot reach must be declared as suchMediumMEDIUMCMP-188A non-standard opt-out keyword is honoured by nobody but youMediumMEDIUM
CMP-014 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.