A site a US reviewer cannot reach must be declared as such
The requirementstatement
Where the website is geo-restricted so a US reviewer cannot open it, the description must disclose that and attach a screenshot.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description + brand.website
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Say in the description which regions the site serves and that US traffic is blocked, and attach a screenshot of the opt-in page taken from inside the served region. Done when the reviewer has an image of what they cannot load.
A compliant exampleexample
The Acme Coffee storefront serves Canada only and blocks US traffic; the checkout opt-in is captured here: https://cdn.acmecoffee.com/compliance/optin-ca.png
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30891 | Yes |
Rules you will hit next
One other rule reads campaign.description + brand.website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-053 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.