Privacy policy and terms URLs must be different pages
The requirementstatement
The privacy policy URL and the terms of service URL must not be the same page.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.privacy_url + campaign.terms_url
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The privacy policy and the terms answer different questions — how data is handled versus what the program is — and reviewers check them separately. Brands routinely paste the same combined-legal-page URL into both fields, and a presence-only check passes it while a reviewer opening both links does not.
How to fix itremediation
Link the privacy policy and the terms of service separately. If you only have one combined page, publish a distinct SMS terms page.
A compliant exampleexample
Privacy: https://acmecoffee.com/privacy · Terms: https://acmecoffee.com/terms
Notesnotes
Catalog POL-017. Brands paste the same URL twice constantly and "both fields present" passes today.
Rules you will hit next
One other rule reads campaign.privacy_url + campaign.terms_url. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-019Policy link fields must be 255 characters or fewerLowLOWCMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGHCMP-048Emergency framing requires the emergency use caseHighHIGH
CMP-URL-DISTINCT is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.